A Different Way of Life

Seung Mo Park - wire sculptures

I was shown this the other day and wanted to share it with you. A Korean artist called Seung Mo Park - a wire sculptor who's work, i think, is beautiful. He creates giant portraits by painstakingly cutting layer after layer of stainless steel wire mesh sheets.
His care, patience and artistry delivers stunning pieces of art that i'd love to see for real. Not only beautifully executed portraits, but the technique he uses to achieve them - AMAZING! Worth checking out - the images below take you to a (4 minute) YouTube movie of how he does it. (sorry about creepy music).

Link to Exhibition of Ephemeral Portraits by Sueng Mo Park

Illustrator of the week

This weeks favourite illustrator is Fernando Volken Togni, a 28 year old graduate from Brazil. He has a beautiful style, clean lines, unexpected colour combinations and intricate compositions. His work is used over a wide range of commissions from books to sculptures, iphones cases to wall murals. Check out his website: http://www.fernandovt.com/

Meet the German TravelMeister!

James Burns, currently studying at Newcastle University, was the lucky winner of the recent TravelMeister competition we’ve been promoting with the German National Tourist Office. As part of the prize James not only wins an iPad but both him and his friend are also off on a money can’t buy trip around Germany from the 22nd-29th March. Keep an eye out for his blogs at www.facebook.com/visitgermany

Claire Stephenson

Swissted!

Swissted is an ongoing project by graphic designer Mike Joyce, owner of Stereotype Design in New York City. drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, and indie rock show flyers into international typographic style posters.

Ian

Styling St David's – photoshoot fun!

 

Here's a short taster video from the shoot we did this week for our client St David's shopping centre in Cardiff for their Spring/Summer 2012 campaign. Shot by long-time friend of Different Mark Westerby, the (long!) day was a great success and the resulting photographs are going to look stunning on the campaign material. Watch this space for examples of the finished work very soon (as well as a major motion picture from footage shot by Carmel and edited by Matt!)

Brand new! L'Oréal Colour Trophy 2012

Different are proud to announce the launch of the new L’Oréal Colour Trophy branding work for 2012! The prestigious L’Oréal Professionel Colour Trophy is the longest running hairdressing event in history, dating right back to 1957. We were delighted to be working on the applicant entry packs including the brand new Dossiers for the UK and Ireland, the Regional Tickets, Entry Forms for each category, press ads and not to mention the new and refreshed L’Oréal Colour Trophy Website.

The L’Oréal Professionel Colour Trophy Awards, like no other, have the ability to inspire hairdressers all over the UK and Ireland. Like what you’ve seen so far? Watch out for Part 2… a Regional Final near you!

Twitter Trends: #teamawesome  #LPCT  #DiFFERENTtweet

Victoria McCartney

Have the Tyne of your Life

 

NewcastleGateshead's autumn city breaks campaign, aimed at our target market segment living in Yorkshire, the North West and Scotland, is underway and we’re already seeing a huge increase in traffic to the website (18 Sept – 12 Oct 2011: over 60,000 visitors; 40,610 during the same period in 2010). The campaign by Different includes press inserts in the Sunday Times, Guardian and Independent, press advertising, radio advertising, online activity and integrated PR, including a planned media visits programme. The campaign runs until the end of November.

A DiFFERENT destination for Sunderland University!

The University of Sunderland Business School asked Different to design their advertising space at Newcastle International Airport and the results are a great success, with wallpaper wraps and lightbox installed in International arrivals before baggage reclaim. Showcasing the diversity of life and work at the University with great impact, it's another satisfying project completion by the team at Different for a fantastic client.

Victoria McCartney

Fun Infographics

I love infographics. The growth in visual representation of data to make it more accessible to a wider audience can only be a good thing and the wide variety of sources, personalities and references has gone interstellar online. A lot of what is out there currently reminds me a lot of seminal designer Neville Body's early 80's work. This amusing example that demonstrates the infographics perfectly genre was found at www.infographicsshowcase.com This discipline is going to get bigger and bigger and of course more and more interactive too...dive in

 

South West shopping centres choose DiFFERENT retail therapy

Following a four-way agency pitch process, DiFFERENT has been appointed to handle the creative consumer marketing accounts for Cabot Circus shopping centre in Bristol, St David’s in Cardiff and Princesshay in Exeter, as part of a major review coordinated by Land Securities on behalf of its retail property joint venture partners across the South West region. DiFFERENT will be the single agency delivering brand and tactical consumer marketing activity within a new regional structure.

The South West region, home to all three acclaimed centres, is one of four newly designated consolidated marketing regions. DiFFERENT has held the St David’s account since the centre’s relaunch in 2009. Land Securities coordinates marketing for joint venture partners across the region, including Hammerson, Capital Shopping Centres and local authority partnerships.

Ben Quigley, chief executive said: ‘We are absolutely delighted to win this prestigious account. Shoppers in the South West have a wealth of choice, and ensuring that Cabot Circus, St David’s and Princesshay stand out from the competition as shopping destinations is a fantastic opportunity for us. We look forward to embarking on a long and fruitful relationship to help shape the future of retail in the South West.’

Different will be responsible for all above and below the line activity and will work with Land Securities' PR, media and digital agencies on the account.

Cabot Circus, Bristol.