A Different Way of Life

Brand new! L'Oréal Colour Trophy 2012

Different are proud to announce the launch of the new L’Oréal Colour Trophy branding work for 2012! The prestigious L’Oréal Professionel Colour Trophy is the longest running hairdressing event in history, dating right back to 1957. We were delighted to be working on the applicant entry packs including the brand new Dossiers for the UK and Ireland, the Regional Tickets, Entry Forms for each category, press ads and not to mention the new and refreshed L’Oréal Colour Trophy Website.

The L’Oréal Professionel Colour Trophy Awards, like no other, have the ability to inspire hairdressers all over the UK and Ireland. Like what you’ve seen so far? Watch out for Part 2… a Regional Final near you!

Twitter Trends: #teamawesome  #LPCT  #DiFFERENTtweet

Victoria McCartney

German National Tourist Office Nominated For British Youth Travel Award

The Travel Destination Germany – represented by the German National Tourist Office (GNTO) – has been nominated as a finalist in the ‘Best International Youth Destination’ category of the 2011 British Youth Travel Awards.

Organised by The British Educational Travel Association (BETA), the annual awards recognize and raise the profile of the work and individual successes of organisations engaged in youth, student and educational travel – to, from and within the UK.

The GNTO is nominated for its current ‘TravelMeister’ Facebook campaign, which is designed to find the ideal candidate to become the student ambassador to Germany. With all major universities across the UK and Ireland involved, the contest targets students aged 18-29 and has the potential to reach 2.4 million students in total. The main aim is to stimulate young people’s interest in Germany as a fun and exciting travel destination.

Klaus Lohmann, Director GNTO UK & Ireland, said: “We are delighted to be shortlisted in the ‘Best International Youth Destination’ category this year. Students are a very important target group for us. It’s been one of our goals to engage with a younger audience and communicate Germany’s diversity, which has great appeal to young people. We are very happy that our efforts have been recognized; being a finalist at this year’s awards confirms that we have chosen the right approach in conveying our message to the youth.”

The winners of this year’s awards will be announced on 8th December 2011 at the British Youth Travel Awards Ceremony in London.

Further information on the TravelMeister campaign can be found on GNTO’s official Facebook page at www.germany.travel/facebookcompetition.

Turner Prize 2011

Was lucky enough to attend last night's Turner Prize at Baltic, Gateshead. Amazing night, saw lots of old friends including NE1 and Cool Blue. Fantastic for the Turner Prize to come to Gateshead, what a coup. Congratulations to Martin Boyce and commiserations to my own, personal favourite, the excellent George Shaw.

South West shopping centres choose DiFFERENT retail therapy

Following a four-way agency pitch process, DiFFERENT has been appointed to handle the creative consumer marketing accounts for Cabot Circus shopping centre in Bristol, St David’s in Cardiff and Princesshay in Exeter, as part of a major review coordinated by Land Securities on behalf of its retail property joint venture partners across the South West region. DiFFERENT will be the single agency delivering brand and tactical consumer marketing activity within a new regional structure.

The South West region, home to all three acclaimed centres, is one of four newly designated consolidated marketing regions. DiFFERENT has held the St David’s account since the centre’s relaunch in 2009. Land Securities coordinates marketing for joint venture partners across the region, including Hammerson, Capital Shopping Centres and local authority partnerships.

Ben Quigley, chief executive said: ‘We are absolutely delighted to win this prestigious account. Shoppers in the South West have a wealth of choice, and ensuring that Cabot Circus, St David’s and Princesshay stand out from the competition as shopping destinations is a fantastic opportunity for us. We look forward to embarking on a long and fruitful relationship to help shape the future of retail in the South West.’

Different will be responsible for all above and below the line activity and will work with Land Securities' PR, media and digital agencies on the account.

Cabot Circus, Bristol.

Cereal thriller

The usual morning chorus of phones and email alerts was drowned out by mass crunching this morning as Different started the day the Dorset way. I'd entered a competition on the Dorset Cereals website (great design, in case you haven't seen it) weeks back, to win breakfast for the entire company, and promptly forgot all about it, so when Sophie rang to say there was a large and incredibly heavy parcel waiting for me on reception I just assumed my internet shopping habit was getting seriously out of hand. But no, inside was enough Good Honest Crunch to keep us happy bunnies munching for a week! Cheers Dorset, and if anyone knows of a competition where you can win thirty or so full Englishes, just wing the details my way.

Sue

Talented, hungry graduates wanted!

We’re looking for talented, hungry graduates to join our agency in Newcastle as trainee account execs.  You must be a minimum 2:1 or predicting a 2:1 in marketing/advertising/communications/digital.  If that person is you then get in touch, or if it’s someone you know then get them to get in touch! We would appreciate a simple retweet on Twitter or share on Facebook to spread the word. You can email info@different-uk.com or call 0191 2610111 for more information.

 

Radio advertising awards 2010

Here we are at the Roundhouse in Camden for the radio advertising awards 2010. The Hoosiers are about to play and we're up for an award. Bring it on !

Big names – short list.

 

The annual Radio Advertising Awards will be held at The Roundhouse, Camden Town, on the 7^th  of October and Different have been shortlisted to be there. Being named as finalists in the most prestigious radio ad awards in the land means that we’ll be rubbing shoulders with the elite of British advertising.

 

Other finalists include agencies such as Mother, BBH, AMV and St Lukes and we’ll be up against brands such as Heinz, Frank, Pizza Hut (Bri Harrison’s fav), Strongbow, Tango, Volkswagen and Snickers. We’re the only regional agency in the shortlist so just being named as a finalist is a huge achievement.

 

Our nomination is for the Balance Alcohol Awareness Week Radio Campaign which featured Amanda’s son Christian as a voice-over and was written by Sue Storey and Mick McCabe. If the work wins it will go through for a chance of an overall award which includes a prize of £450k’s worth of free air-time for the client and £20k cash prize for the successful creative team (Gulp!). So if you haven’t been nice to them for a while now would be a good time to start.

 

The full list of nominations can be viewed at http://www.radioadvertisingawards.co.uk/shortlist.html and the story is also being covered in Media Week http://www.mediaweek.co.uk/News/MostDiscussed/1027370/COI-receives-eight-nominations-Radio-Advertising-Awards

You can also listen to the ads below. 

Mick.

Balance ne - Mam

Balance ne - Dad

IPA Best of Health Awards

Hot off the press. Two Bronze awards scooped for Best Film/ TV, Consumer categories for our Alcohol Awareness Week TV campaign for Balance at the IPA Best of Health awards, which recognise excellence in health marketing. Marko, Mick and Yousaf represented Different at the awards ceremony in London tonight. Result.

The Guardian University League Tables 2011

Just wanted to say that we're very proud of our friends over at The University of Sunderland today: they've moved up 10 places in the rankings of The Guardian League Tables this year!

In addition, the Faculty of Business and Law has soared up from 95th to 14th place since last year, and Tourism came 2nd.  The tables measure teaching quality, student satisfaction, career prospects, staff/student ratios and amount spent on each student.  The newspaper concludes that "universities that put students first come top".

For more information visit The Guardian.  Keep up the good work!